HUMAN introduced AgenticTrust, a service that allows advertisers, publishers, and platforms to identify AI agents at scale, understand their intent, and isolate malicious or unwanted automation.

HUMAN Security is the global leader in Agentic Trust, the emerging discipline that informs and governs how humans, bots, and AI agents operate online. For more than a decade, HUMAN has specialized in understanding and mitigating synthetic traffic risk at internet scale, protecting the world’s largest brands, advertising platforms, and commerce networks. Today, HUMAN helps enterprises, platforms, and digital ecosystems verify digital interactions and establish trust across the entire customer journey - from first ad impression to final transaction. Powered by one of the world’s largest behavioral signal networks, HUMAN analyzes over a quadrillion digital interactions each year to distinguish legitimate activity from fraud, abuse, and automated manipulation. HUMAN delivers a unified trust layer for the agentic era — bridging security, marketing, and media with shared visibility, governance, and confidence in a world where humans and AI agents operate side by side. Learn more at humansecurity.com.