HypeAuditor updated its Engagement Rate calculation method to use a view-based formula for Reels and video content and a post-based formula for posts, using the median to give steadier recent performance views.
Published
Signal category
Products & Services
Quote
“HypeAuditor now chooses the most relevant content type before calculating Engagement Rate in influencer reports.”
— HypeAuditor team
Company
HypeAuditor
All-in-one solution to empower your influencer marketing
- Industry
- Software Development
- Location
- Indianapolis, US
- Company size
- 65 employees
HypeAuditor is an all-in-one solution for influencer marketers that provides essential tools for successful campaigns and goes beyond the “standard tool” concept. Our platform offers a digital area for you to find relevant and safe influencers across our 75+ million profile database. Create, track, and manage campaigns with automatic calculations of core metrics (CPE, EMV, ROI, Engagement rate, and other crucial KPIs). Produce and pitch branded media plans, integrate your eCommerce store, and analyze competitors and trending content to succeed in influencer marketing.
Founded 2017