HYPNOTIC employee Paulo Sellitti is programming a client website using the Unit Test Driven Design platform built yesterday.

CLOSE WITH YOUR STORY Hypnotic is a Conversion Narrative Design consultancy that helps B2B companies and NGOs own their category—and close. AWARENESS DOESN'T CLOSE DEALS Today, 86% of B2B opportunities don't convert—not because solutions are bad, but because their stories are too complex. Complexity creates indecision, and indecision kills deals. Awareness campaigns get you in the room, but without a category story they don't close. Conversion takes a story system to own your own category and close. Conversion Narratives is that system. CONVERSION NARRATIVES DESIGN YOUR CATEGORY A single problem to own that gives your clients instant clarity on the value you create. Deliverables: Category Opportunity Analysis, Category Narrative Framework BUILD YOUR NARRATIVE A story that makes your category a calling. Deliverables: Category Manifesto, Mantra SYSTEMIZE THE CLOSE A system of strategic stories designed to close the gap. Deliverables: Pitch Presentations, Conversion Websites, Closing Collateral, Market Activation RESULTS • Created billion-dollar category narratives ($250B, $3.12B markets) • Tripled fundraising targets ($5M to $15M) • Drove 3.4x valuation increases and $84M acquisitions Select Clients: FlipWork, Altify, Upland Software, Save the Elephants, OneReef SOLUTIONS: Presentations — Persuade key people to say yes and invest. Strategy + Pitch Presentation or Conversion Website Go-To-Market — Build the system that converts buyers into customers. Strategy + Pitch Presentation, Conversion Website, and Closing Collateral Market Activation — Activate heads, hearts, and hands for your movement. Initiative Strategy + Launch or Lead magnet + Campaign Funnel CLOSE WITH YOUR STORY VIEW BROCHURE: http://hypnoticdesign.com/pdfs/hypnotic-conversion-narratives.pdf

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