Identity and EPG supported the event as a sponsor for SportNXT 2026.

Experience Changes Everything. Identity is the multi-brand experience agency behind the moments that move people, and the brands that move markets. Our Brand Experience service turns strategy into spectacle. From live activations to immersive campaigns, we shape every touchpoint your audience encounters, so your brand isn't just seen, it's felt. For the projects too big to leave to chance, our Major Projects team delivers certainty at scale; multi-market programmes, high-stakes launches, and complex builds where failure isn't an option. Personal attention, global reach, and the buying power to make your budget go further. We're not vendors. We're partners invested in your success, bringing more capabilities, more markets, and more specialisms than others in our space, so your budget works harder and your vision lands exactly as intended. On time. On budget. Every time. Whether for an audience of millions, or just for you, we create experiences where people unite, possibilities are believed, and change begins.