Illuminology partnered with Velocity Media Network and Stephen and Alaina to map out the game plan for IAAPA and talk through what's next for digital signage in the attractions space.

Illuminology is a boutique Kansas City distributor offering tailored digital signage solutions for resellers and integrators. Founded by industry veterans Jacob Horwitz and Stephen Gottlich, Illuminology helps partners enter and excel in the digital signage space through curated products, expert support, and real-world experience. What Illuminology Offers Illuminology distributes a wide range of digital signage technologies, including LED displays, LCD panels, kiosks, shelf-edge displays, and E Ink solutions. Their offerings are designed to meet diverse needs across industries such as retail, hospitality, transportation, and healthcare. The company emphasizes a consultative approach, providing training and marketing resources to help partners effectively integrate digital signage into their services. Illuminology University & Experience Center To support its partners, Illuminology offers "Illuminology University," an 8–10 week live training program that educates resellers on digital signage technologies, including LED vs. LCD, content management, and installation best practices. Additionally, their Kansas City Experience Center serves as a showroom where clients can explore various digital signage solutions in a real-world setting.