Imperial Brands PLC developed a budget-friendly alternative for Aldi and Lidl featuring a different fragrance, an older recessive logo, and a lower price point.

We're a global business with a distinctive challenger role in the transforming tobacco and nicotine industry. We put our consumers at the heart of what we do, evolving to meet the expectations of smokers and making a more meaningful contribution to harm reduction by building a successful next generation products business. To maximise the potential of our people we’re embracing agile ways of working, innovative ideas and a high-performance culture. Our sustainability strategy supports our commercial and public health ambitions, underpinned by high governance. Our respected brands include Davidoff, JPS and West cigarettes, Rizla papers and the pioneering vapour product blu – brands with genuine international reach. As a matter of policy, Imperial Tobacco or its subsidiaries never requests or requires payment as part of any recruitment process.