Infinity announced that Zach Calef will be joining Lauren Bailey of Factor 8 for a conversation on metrics that matter most with CRO.

Infinity is an award-winning inside sales agency and consulting firm with 30 years of experience helping B2B companies maximize sales and drive revenue. Using our proprietary revenue system, Buyerlytics®, Infinity helps clients consistently exceed revenue goals, move goals forward, and define a New 100% sales target. WHAT'S YOUR BIGGEST OPPORTUNITY TO INCREASE REVENUE? Every boardroom needs more sales, but companies often frame their sales challenge as a problem with sales execution. IT'S MORE THAN SALES EXECUTION While boardrooms see their challenge as sales execution, Infinity has found the challenge is more than that. The difficulty comes in integrating all of the elements that lead to superior sales, such as • Developing an actionable go-to-market plan • Staffing with the right people • Maximizing data and technology to develop effective targeting and campaigns • Implementing a high-performance sales culture. When companies struggle with any of these areas, they struggle with meeting their current sales targets. CREATE A REVENUE SYSTEM When companies struggle with any of these areas, they struggle to meet current sales targets. Only by implementing a revenue system can a company exceed current goals and define a New 100%.