Inflexion Group published its 2026 ABM Benchmarking Study detailing the adoption of programmatic ABM, account coverage, and content selection in B2B marketing.
Published
Signal category
Research & Knowledge
Quote
“Our 2026 ABM Benchmarking Study set out to map that in detail”
— Inflexion Group team
Company
Inflexion Group
Expert ABM consulting. World-class ABM training.
- Industry
- Business Consulting and Services
- Company size
- 16 employees
Complex, global B2B technology and professional services firms are at a genuine inflexion point: account-based thinking is moving from a specialist marketing programme to the operating principle for growth, running through sales, customer success and the executive team, not just marketing. We’re here to help you navigate through to a new go-to-market model. For three decades, our unrivalled team of experienced ABM practitioners has helped the world’s leading B2B companies identify their most valuable accounts, and build the strategy, operating model and capability to grow them.
Founded 2021