InGenius employee Jeff Walton spoke with Brian Hale about the critical relationship between data clean and accurate data and CRM integration.

InGenius builds technology that helps banks, lenders, and housing companies make strategic growth decisions with real-time data, not gut feel. We aggregate, organize, and cleanly visualize massive amounts of disparate data to help consumer finance and housing providers answer strategic questions like how to target new markets, expand strategic partnerships, remain compliant, and hire and retain the best talent in every community. InGenius is revenue-funded, profitable, and was founded by lending, data, and marketing veterans from Wells Fargo, U.S. Bank, Movement Mortgage, Countrywide/Bank of America, and Bear Stearns. The company powers loan officer recruiting, realtor partnerships, and fair lending compliance for America's top lenders. Recruiters can source, sort, and feed granular production and employer data on every U.S. loan officer right into their marketing system. Loan officers can always see which real estate agents are loyal and which are cheating on you with other lenders. And as America prioritizes homeownership access and inclusion, InGenius gives lenders fair lending compliance peer ranking scores to plan intelligently, and helps them grow teams to drive low-to-moderate income lending in all communities they serve.