Interact. published a two-part research study breaking down the embodied and operational impact of GPU thermal design power and AI server electricity consumption.

Interact helps organisations buy and change server hardware better, with evidence. Most hardware refresh decisions rest on spec sheets and vendor projections. We measure what server hardware actually does across live estates, then help you provision it better. The result: an average 55% reduction in cost and energy. Behind every recommendation sits the largest body of measured server performance data in the category: hundreds of thousands of benchmarks, 500+ data centres, 100s of projects and nine years of peer-reviewed research published in IEEE Transactions on Sustainable Computing, Elsevier, LCM and IEEE Xplore. It's a dataset no server vendor can match, and it's the moat everything else is built on. We were named a Gartner Cool Vendor for IT sustainability reporting and compliance, and our work is trusted across government, enterprise and the channel, including the UK and Dutch governments, NTT Data and BT. We work two ways, one route: - Interact Verify is self-serve software and tooling that measures and models your options, simulating the spend behind every decision in minutes, not months. - Interact Advisory is senior, relationship-led engagement built on what Verify reveals. We interpret the data and align procurement, finance, engineering, leadership and sustainability so the decision gets owned, not blocked. Independent authority runs through all of it: Co-Chair UK GDSA Planetary Impact Working Group, Chair IEEE WG Water Resource Technologies

Founded 2020