Interrelations - International Business Relations held a first session of a decision-making and insight conversation with Ilan Friedman and Andreas Hirl.

Germany is a demanding B2B market. Companies who succeed here rarely do so by chance. Interrelations supports international B2B companies preparing to enter — or grow — in Germany and the wider DACH region. Our work focuses on clarity before action: helping companies choose the right market entry path, avoid costly missteps, and build trust with the right partners from the start. We work with companies that are serious about Germany — willing to adapt, prepare, and invest in long-term relationships. Our core areas of support: Market entry and growth strategy for Germany, Austria, and Switzerland Partner identification and business development Market and stakeholder analysis Sales and negotiation preparation Trade show strategy, preparation, and on-site coaching Trade shows play a central role in our work. We support exhibitors and visitors through structured preparation, targeted meetings, and on-site 1:1 coaching — turning trade shows into real market entry opportunities, not one-off events. Interrelations works closely with decision-makers, founders, and international teams who want to approach Germany methodically, not opportunistically. For strategic insights and practical guidance on the German market, follow Barbara Gjurgjan Lempa

Founded 2009