Invisible People published research from the Housing Narrative Lab that found every creator video tested shifted people's thinking about economic factors contributing to homelessness.

There is a direct correlation between what the general public perceives about homelessness and how it affects policy change. Most people blame homelessness on the person experiencing it instead of the increasing shortage of affordable housing, lack of employment, childhood trauma, lack of a living wage, or the countless reasons that put a person at risk. This lack of understanding creates a dangerous cycle of misperception that leads to the inability to effectively address the root causes of homelessness. We imagine a world where everyone has a place to call home. Each day, we work to fight homelessness by giving it a face while educating individuals about the systemic issues that contribute to its existence. Through storytelling, education, news, and activism, we are changing the narrative on homelessness. This isn’t just talk. Our groundbreaking educational content reaches more than 20 million people every month. Our real and unfiltered stories of homelessness shatter stereotypes, demand attention and deliver a call-to-action that is being answered by governments, major brands, nonprofit organizations, and everyday citizens just like you. However, there is more work to be done on the road ahead. Homelessness is undoubtedly one of our biggest societal issues today and will only continue to grow if we don’t take action now. Invisible People is a 501(c)(3) nonprofit dedicated to educating the public about homelessness through innovative storytelling, news, and advocacy. Since our launch in 2008, Invisible People has become a pioneer and trusted resource for inspiring action and raising awareness in support of advocacy, policy change and thoughtful dialogue around poverty in North America and the United Kingdom.