IRCODE announced that CMO Brittany Hershkowitz is live at IFA Berlin with partners TiVo to book a demo and see how their new partnership can bring content and advertising to life.

IRCODE makes television interactive, shoppable and measurable in real time. Our patented Exact Match technology recognizes what's on screen at frame-level accuracy. No QR codes, no watermarks, nothing added to the content. A viewer points a phone at the TV, presses one button on the remote, or taps to scan if watching on mobile, and the moment they're watching becomes something they can act on: buy, save, enter, learn more. Every interaction comes back as first-party data the partner owns. IRCODE Lens is the white-label infrastructure behind it. Partners embed visual recognition inside their own apps and operating systems, choose exactly what gets recognized, and keep every scan inside their ecosystem. For broadcasters and platforms: programming and ad inventory already in distribution becomes interactive, with attribution on every spot. For brands: activate your commercials or build your own lens inside your mobile app to capture the way people interact with your brand on TV, out-of-home, irl or the product itself. A customer scans your commercial and lands on your destination, not a browser. You see which creative, which market and which moment drove the action, and the data stays yours. Built for mobile-first brands that already spend on television and want the proof. Where it's live: · KSL (Bonneville), our first market. On air in Salt Lake City since spring 2026: an 8% action rate across 30,000+ scans. · TiVo. IRCODE Lens built directly into TiVo OS, announced at IFA Berlin 2026. · Sinclair. A strategic investor, rolling out IRCODE-powered interactive TV across its stations, starting with Austin and Salt Lake City. · WideOrbit. Integrated so stations sell interactive inventory the way they sell everything else. Recognition runs in 52 countries, across live, linear, cable, streaming and CTV. Follow us for insights, partner news, what's live in each market, and hear from the team building a better interactive future. Book your demo. www.ircode.com/contact