IRIS Sport announced the first ever Formula 1 race at the Madring circuit.

Founded in 2014, Intelligent Research in Sponsoring GmbH (IRIS) has established itself as one of the leading companies in market research, digital and media monitoring, intelligence as well as sponsorship evaluation in the sports business sector. We use a data-driven and innovative approach to support Sport Organizations, Rights Holders, Leagues and Sponsors to analyse their sports properties and grow relationships with their audiences and partners, driving engagement and revenues. Our services and the resulting insights are targeted to provide valuable decision support and a solid basis for the successful integration of strategic measures.