It’s A Working Title, LLC®️ designs platform-agnostic narrative strategy frameworks to plan and create content, design webpages, and build products independent of a CMS or channel.

At It’s A Working Title LLC, we approach content as both system and story. Our holistic business model integrates bespoke content strategy consulting, our proprietary FlexNarra℠ Narrative Design System, and our IWT Markets economic advisory practice into a single framework that bridges meaning and performance. Drawing from literary theory, economic science, and enterprise content strategy, we build living narrative architectures that are intelligent, operationally scalable, and creatively coherent. Every engagement is grounded in applied narrative design, foundational content operations, and contextualized market analysis, blending the analytical precision of structured content models with the cultural and emotional intelligence of story-brand systems and narrative game design. This multi-layered approach is what makes It’s A Working Title unlike any other agency in the market. With a PhD in British Romantic poetry and music, Jessica Quillin brings a deep understanding of how language, narrative, and rhythm build emotional value, showing how stories can behave like music to shape feeling, memory, and brand identity. With a PhD in Economics, Bryce Quillin brings the complementary ability to quantify and operationalize these values through data, structure, and market insights. Together, their vision translates the art of storytelling into a measurable, scalable, and economically intelligent system that enables luxury and fashion brands to move beyond campaigns and build enduring cultural capital. The agency also produces significant thought leadership under the Fashion Strategy Weekly banner, which includes white papers, weekly articles, the FSW Conversations podcast with luxury leaders, and the FSW Markets high-frequency luxury economics and finance monitoring service for industry analysts and investors.

Founded 2018