It's Not What You Think - Training & Development launched a successful sales call open programme featuring live skills assignments, benchmarking, and structured feedback.

🔸 “IT’S NOT WHAT YOU THINK” – Training & Development So, what do we do? We train Sales & Commercial Skills to a host of different sectors, mostly FMCG Drinks. Great. So do lots of companies! Yes, however after 24 years in the drinks business we FULLY understand the challenge and, the very human, but also ENTIRELY counter-productive behaviors of sales people! For example: ✅ Customers aren’t (initially) interested in you and your business, they are actually interested in themselves and their business! Counter intuitively though it may seem…STOP SELLING! ✅ Stop selling until you have effectively built INFLUENCE e.g. likability, credibility & trust. “…always be closing the deal…” is fine if you are selling rugs in a Moroccan market...are you? ✅ 92%* of Salespeople give up after the 4th unsuccessful customer contact. Statistically, they aren’t even half way there! The result? MASSIVE, invisible pipeline friction! *Salesforce ✅ Using social media to sell to individuals is NOT about connecting, following up LOTS and then posting your awesome content and expecting them to be interested! They won’t be! ✅ “The customer is always right…” nope, they’re not. Stop being customer led and start being customer focused, it’s better for everyone! e.g. The power and value in saying “no”…nicely. We have designed and thoroughly road tested solutions to all the above and many more challenges. We can absolutely train the skills but we also know exactly how to support sales teams to carry them into the day job... 60 years of research proves that JUST training actually, has very little impact! Would you like to understand how we change the game... Dave would be delighted to speak?

Founded 2017