JADU AR provided funding and marketing support for the RYOT project, which was a virtual reality experience capturing the memory of Lisa Elin's husband Erik.

Jadu AR Inc. is an augmented reality company building immersive mobile games powered by custom technology that makes high-fidelity spatial gameplay possible on everyday devices. We’ve released two titles: Jadu: Fight in AR, a real-time PvP game, and PANIC AR, a story-driven wave shooter currently in development. PANIC features hundreds of simulated enemies, 3D projectiles, and advanced post-processing effects, pushing mobile hardware to new limits. Our generative authoring tools and real-world scene understanding system enable character-driven gameplay that adapts to player actions and physical context. With over 400,000 installs and an average rating of 4.9 stars, both games have been met with excitement from players around the world. Founded in 2019, Jadu started with a fascination for virtual characters colliding with real spaces. Our early work in AR-enabled Web3 assets drove over $30M in secondary trading and included collaborations with cultural icons like Elton John, GRIMES, Lewis Hamilton, Lil Nas X, Michael Bay, Serena Williams, and Snoop Dogg. We’ve raised from investors including Bain Capital, General Catalyst, LG Tech Ventures, and Com2Us.