JCDecaux 's Brand Impact team launched a campaign by Sharpie(Newell Brands) at Tesco's front door featuring a digital 6-sheet transformed into a larger-than-life Sharpie backpack.

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🖊️ Sharpie(Newell Brands) makes its mark at Tesco’s front door. The campaign transforms a digital 6-sheet into a larger-than-life Sharpie backpack, complete with colour…

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Company

JCDecaux

Industry
Advertising Services
Location
Neuilly-sur-Seine, FR
Company size
5,001–10,000 employees

About JCDecaux

In 1964, Jean-Claude Decaux invented advertising street furniture. In 2011, JCDecaux became the number one outdoor advertising company worldwide, developing three areas of business: street furniture, transport advertising and billboard advertising.

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