KŌSE ADVISORY notes that Zip introduced the procurement-orchestration category in early 2024, moving from intake management to creating it in July 2024.
Published
Signal category
Presence & Recognition
Quote
“Zip now says it “introduced the category in 2020.” Yet in July 2024, Zip wrote that “this year alone” it had moved from intake management to creating the procurement-orchestration category.”
— Koray Köse|KŌSE ADVISORY team
Company
KŌSE ADVISORY
STRATEGIZE. PRIORITIZE. ELEVATE.
- Industry
- Business Consulting and Services
- Location
- Boston, US
- Company size
- 5 employees
An Expert Advisory and Intelligence Firm. We advise corporations, technology firms, investors, and policymakers at the intersection of geopolitics, geoeconomics, technology, and AI, translating complex, fast-moving strategic environments into decisions that drive competitive position, resilience, and growth. Our insights span global value chains, advanced technologies, national security dynamics, and emerging market forces, giving leaders the clarity to scale, invest, and act with confidence in an increasingly fragmented world. We identify the next strategic move, the right M&A target, and the hidden risk before it becomes a liability, combining deep analytical expertise, global networks, and on-the-ground intelligence to deliver outcomes that matter.