Kantar published a paper titled Three Signals by Mary Kyriakidi exploring a framework for understanding behavioural signals, expressions, and attitudes.
Published
Signal category
Research & Knowledge
Quote
“In our latest paper, Three Signals, Mary Kyriakidi explores a simple framework for understanding which signals confirm what happened, which detect emerging change, and which help predict what comes next.”
— Kantar team
Company
- Industry
- Market Research
- Location
- London, GB
- Company size
- 24,784 employees
Kantar is the world’s leading marketing data and analytics business. We deliver the intelligence needed to power brand growth. We provide the signals that help organisations act quickly and confidently. We empower brands to make effective marketing decisions based on predictive evidence. And we help them craft powerful growth strategies rooted in the connection between consumers, brands and enterprise value. All this is powered by our uniquely robust human and synthetic data, our unrivalled IP, our AI-native platform and the team of global brand experts that bring this all together.