Kea Analyst Relations welcomed Naved Rashid as Associate Director.

Trusted by more than 50 B2B technology companies worldwide, Kea helps technology vendors shape how Gartner, Forrester, IDC and other influential analysts understand their business. Companies change faster than market perception. Products improve, strategies shift and categories emerge, yet analysts, buyers and increasingly AI can continue working from an outdated view of a company. That gap affects shortlists, category placement, buying decisions and competitive position. Analyst Relations is not about filling calendars with briefings. It is about helping the right analysts understand what a company has become, where it belongs and why it matters. That requires a clear story, credible evidence, well-prepared executives and the discipline to reinforce the right messages over time. Since 2010, Kea has delivered Analyst Relations programmes for more than 100 B2B technology companies, from venture-backed scale-ups to global technology vendors. For many clients, we are not support for the AR team. We are the AR team. Our people bring experience from Gartner, Forrester, IDC and HFS Research, combined with years of running AR from inside technology companies. We know how vendors think, how analysts think and how to close the gap between the two. We build AR strategies, sharpen positioning, prepare executives, manage analyst engagement and support major evaluations. We also turn analyst feedback into better product decisions, stronger sales conversations and a more accurate understanding of the company across the market. We do not measure success by how busy the calendar looks. We measure it by whether analysts understand the company better, whether that understanding changes what happens next and whether the business is stronger because of it. Shortlists move. Categories shift. Buyers see the company differently. AI has better information to work with. The market does not update itself. We help change it.

Founded 2010