Kellogg Teaching Resources published a case study titled Avocados From Mexico for students evaluating media channels and media budgeting tradeoffs.
Published
Signal category
Research & Knowledge
Quote
“Teaching advertising, brand strategy, or media? This case asks students to determine whether one high-profile media investment is worth the price.”
— Kellogg Teaching Resources team
Company
Kellogg Teaching Resources
Research-Driven Resources for Experiential Learning
- Industry
- Higher Education
- Location
- Evanston, US
- Company size
- 3 employees
Kellogg Teaching Resources (KTR) helps educators create engaging, experiential learning experiences through business cases, negotiation simulations, and classroom resources developed by faculty at the Kellogg School of Management, Northwestern University. Combining the Dispute Resolution Research Center (DRRC) and Kellogg Case Publishing, KTR is a single destination for research-based teaching materials designed for business school faculty and executive education instructors around the world. Resources are available through TeachWithKellogg.com. Our materials are grounded in decades of Kellogg faculty research across negotiation, conflict resolution, finance, marketing, operations, strategy, leadership, and management, and are designed to support active, experiential learning. Teaching resources include: • Business case studies across disciplines • Negotiation simulations and role-play exercises from the DRRC • Experiential learning exercises for MBA, undergraduate, and executive education • AI-enabled simulations and teaching tools • Free instructor resources and teaching support Follow us for new teaching materials, faculty insights, webinars, and experiential learning resources. KTR@kellogg.northwestern.edu