Keynes is hosting its first annual NFL survivor challenge featuring Meta Ray-Ban Smart Glasses, Hyperice recovery gear, and CTV media boosts for two exclusive 12-team fantasy leagues and a survivor pool.

Keynes is a leading Connected TV advertising partner, provides an audience-first approach to helping medium-sized, enterprise, and high-growth brands succeed in advertising on streaming television. Keynes utilizes artificial intelligence with a high-touch services layer and advanced reporting that measures the holistic impact on overall business metrics, including the direct impact on other paid channels, to deliver superior performance outcomes for brands.