Kids2 SVP of Global Insights and Analytics Rochelle Wainer developed The Einstein Way, a curiosity-driven learning philosophy backed by developmental science.

Kids2 is a global consumer goods company that designs products & holistic solutions to help early-stage parents and families create tiny wins that build bright futures. The Kids2™ brand portfolio includes the leading infant, baby, and toddler brands Baby Einstein™, Bright Starts™, Ingenuity™, Summer and SwaddleMe. Headquartered in Atlanta, Kids2 spans globally with 15 offices in four continents serving customers in more than 90 countries and has been inventing and reinventing baby products for 50 years. Led by CEO Ryan Gunnigle, it operates with an agile start-up approach, which fosters the company's growing success. For more information, visit news.kids2.com