Kindsight published behavioral research showing that sector retention sat around 43% last year.

Kindsight builds technology that helps fundraisers make a difference. Founded on over three decades of innovation, and trusted by over 4,000 organizations worldwide, Kindsight is the market leader in advancement and fundraising software, supporting the education, healthcare, and nonprofit sectors to achieve their goals through smarter, more connected fundraising. Natively built upon the Salesforce architecture, Kindsight's Fundraising Platform is anchored in the strength and flexibility of the Ascend CRM, powered by the trusted insights of iWave data, and unified by seamless workflows and connected data. Kindsight helps organizations discover the right donors, inspire personal connections at scale, and grow giving year after year. With industry-leading prospect research solutions, award-winning fundraising CRMs, a dynamic constituent portal, and an AI assistant built for modern fundraising, Kindsight's product suite is truly changing the game for donor fundraising.