Kingdom published a blog post detailing market data and health needs shaping the cat segment.

Kingdom creates and sells natural functional ingredients that actually work. Our Superculture® ingredients are an entirely new class of clinically-validated postbiotics that target the root causes of unmet pet health needs. Superculture® Pet Oral and Superculture® Pet Immune are our first two ingredients. They enable breakthrough marketing claims, quickly visible results, and superior product performance for pet brands. In total, they are supported by 11 clinical studies (completed or in progress) that demonstrate unparalleled efficacy compared to other ingredients on the market. Both ingredients were designed from the ground-up for pets and their unique biology. Kingdom is the trusted ingredient partner of top brands, with two pet Superculture® ingredients in market today and a first human Superculture® ingredient in development. A number of leading pet brands are already incorporating Superculture® Pet Oral and Superculture® Pet Immune into their end products, and many more have planned launches coming soon.