Kintsugi Creative founder took to the main stage at the UK Creative Festival to join the panel.

Welcome to Kintsugi Creative, an award-winning cultural agency, redefining how brands show up in culture. Driving resonance between brands, culture & audiences, through strategy, storytelling & experiences that deliver cultural relevance and measurable impact. ​Research shows that 87% of multicultural marketing campaigns fail to resonate with their target audiences, and the consequences for brands that miss the mark are both costly and damaging. That’s where we step in. ​Our mission is clear: to fix what's wrong in multicultural marketing and help brands move away from tokenism, stereotypes, and checkbox diversity initiatives within their marketing & PR strategies. We guide them toward authentic cultural alignment and positive representation that connects meaningfully with their audiences. ​At Kintsugi Creative, we believe that getting multicultural marketing right isn’t just about following trends or featuring diverse faces in campaigns. It’s about understanding cultural nuances, having access to the right data, celebrating cultural richness, and avoiding costly mistakes that alienate audiences. Our approach emphasises authenticity, long-term trust, and measurable success. ​We specialise in a comprehensive range of services designed to elevate your brand’s presence, create competitive advantage and impact with your audiences, through Campaign Strategy & Brand Positioning, Brand Campaigns & Storytelling, Sponsorships, Talent Partnerships, Events & Experiential Activations.