Knack Collective published its Field Guide titled The Partner Activation Gap: Why Partner AI Keeps Stalling, and What Foundation-Ready Actually Means.

Knack Collective is a strategic B2B marketing agency helping technology companies turn complexity into scalable growth. We work at the intersection of brand, demand, and partner ecosystem strategy—supporting cloud and AI-driven businesses with the tools, programs, and insights needed to accelerate revenue. From go-to-market planning and ABM to co-marketing and co-sell activation, we help our clients build high-performing engines that move with clarity, consistency, and purpose. What sets us apart? Our proprietary methodology, global execution model, and ability to operate inside the world’s most complex partner and sales ecosystems. With a multidisciplinary team across 40+ markets, we combine strategic rigor with creative excellence to engage high-value buyers, strengthen partner relationships, and convert more opportunities into impact. Our services span the full B2B growth journey: • Sales & marketing alignment • GTM and partner strategy • Lead generation & ABM • Content, campaigns & creative • Event and digital experience • Channel marketing & enablement • Marketplace strategy & optimization Knack is purpose-built for the ecosystem era. We understand the challenges of scale, internal complexity, and market noise—and we help our clients cut through it with smart, repeatable programs that deliver. At the core of everything we do is human intelligence: curiosity, adaptability, and creative problem-solving. While AI reshapes the landscape, we lead with people—because we believe the future of B2B belongs to those who show up with both systems and soul.

Founded 2018