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Research & KnowledgeEvent: September 3, 2026

Knotch research suggests that the IAB has given us a framework for measuring AI visibility.

Published

Signal category

Research & Knowledge

Quote

The IAB has given us a framework for measuring AI visibility.

David Brown|Knotch team

Company

Knotch

The AI Experience Infrastructure Built for the Conversational Web.

Industry
Software Development
Location
New York, US
Company size
71 employees

Brand websites were built for a consumer that no longer exists. Today's visitor arrives informed, intentional, and impatient — conditioned by AI to expect experiences that are conversational, personalized, and immediate. Today's websites deliver the opposite. Knotch is AI experience infrastructure that dynamically reassembles your existing content around each visitor's exact intent in real time- increasing engagement and conversion of the AI-native consumer. Pioneer customers include Google, Ally Financial, Zillow, and Cox Automotive.

Founded 2013

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