Kru Live launched Social KRU, a brand experience platform built around a simple idea of finding and developing creators.

Kru Live: Global brand experiences that move people and performance. Kru Live is a global brand experience agency powered by people. Our roots are in theatrical performance and site-specific thinking, which means we think differently about how people move through, interact with and ultimately remember an experience. We design around timing, energy, flow and the moments that pull people in. From fan zones and festivals to pop-ups, roadshows and B2B events, we create memorable, meaningful experiences built around authenticity, connection and relevance. But experiences also need to perform. Everything we do is designed to deliver measurable outcomes, from sales and sign-ups to engagement and behaviour change. It’s this combination of theatrical thinking, brilliant people and commercial impact that sets us apart. We offer a full end-to-end service from insight, ideation and planning through to production, staffing and proof of impact across 38 territories. With 21 years’ experience, we work with leading brands including Adidas, Diageo, Dove, Evian, Google, LEGO, McDonald’s, Netflix, NIVEA, Revolut, SharkNinja, Sky, TikTok, UEFA and Waitrose. Social KRU gives clients one connected offer spanning talent, training, content creation and live selling, bringing together the people, skills and technology needed to turn real-world brand engagement into social content and commerce. Through TSEC, our international alliance, global clients benefit from one brief, one point of contact and one invoice, wherever we activate. Kru Live is part of The Brand Partnership Group, a people-focused collective dedicated to accelerating brand performance in an ever-connected world. We’d love to talk to you. Please email our CEO Sarah-Jane Benham on sj@wearekrulive.com.