KYROS built a process to predict the likelihood that a particular point will be redeemed by analyzing every single point issued and member data.
Published
Signal category
Research & Knowledge
Quote
“We look at every single point issued and everything we know about the member who owns it to predict the likelihood that a particular point will be redeemed.”
— KYROS team
Company
- Industry
- Business Consulting and Services
- Location
- Chicago, US
- Company size
- 19 employees
KYROS Insights is for leaders of loyalty programs. We build predictive financial models to estimate loyalty program liabilities and customer lifetime value. We help loyalty marketers identify their future best customers, and recognize and reward them today. We give them the tools to convince Finance and Accounting to invest in loyalty. We help loyalty finance professionals who want to progress towards stable and predictable company financials, but struggle to translate marketing strategies into financial impacts. We help accountants who want to progress towards smooth and efficient quarter close, but struggle to book their program liability with speed and confidence.
Founded 2017