Laasie published its US Independent Lodging Loyalty Market Report.

Laasie is the loyalty and direct booking platform built for modern hospitality brands. We help hotels, resorts, management companies, vacation rentals, and travel brands turn guest engagement into measurable revenue through flexible, white label loyalty experiences that drive direct bookings, capture first party data, and increase repeat stays. Unlike traditional loyalty systems built around one size fits all points programs, Laasie gives hospitality brands the Power of Choice, allowing guests to engage through instant rewards, perks, points, cashback, or a combination of all four. Our platform powers loyalty across the entire guest journey through four core products: Retain: A modern loyalty platform that drives enrollment, engagement, and repeat bookings through perks, points, cashback, tiers, referrals, and personalized rewards. Convert: A direct booking conversion engine that incentivizes guests during the booking journey to reduce OTA dependence and increase direct revenue. Acquire: A guest acquisition and first party data platform designed to capture emails, grow audiences, and fuel personalized marketing. Flex: Flexible reward delivery tools for call centers, front desk teams, voice channels, service recovery, upsells, and guest engagement beyond the booking engine. Laasie integrates across the hospitality ecosystem including booking engines, PMS platforms, CRMs, mobile apps, and call center environments. Our SDK also allows brands to embed loyalty directly into their existing mobile applications for a seamless guest experience. Today, Laasie powers loyalty and rewards across thousands of hospitality properties, helping brands create more meaningful guest relationships while driving measurable commercial outcomes. Own the guest relationship. Reward smarter. Grow direct.

Founded 2016