Research & KnowledgeEvent: September 2, 2026
Lambda Films published a deep dive post on the D&AD AI & Creativity Report highlighting key takeaways about AI making creative work average, Gen-AI underperforming, saving time for volume over quality, agency pricing unchanged, entry-level job decreases, senior creativity value, and Gen-AI underperforming as a shortcut.
Published
Signal category
Research & Knowledge
Quote
“Catching up with the D&AD AI & Creativity Report, and hopefully the key takeaways should be a surprise to no-one!”
— Ryan Stone|Lambda Films team
Company
Lambda Films
We are a high-end video & animation production company, creating premium content for brands & agencies across the world.
- Industry
- Media Production
- Location
- London, GB
- Company size
- 12 employees
Award-winning producer of Commercials & Branded Content for clients around the globe. We specialise in creative content with high-production values, a cinematic aesthetic and an attention to audience engagement.
Founded 2009