Landor published an AdForum article by James Withey, Global Executive Strategy Director, exploring what gives a brand platform the power to endure.

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What makes a brand platform last? Iconic lines like ‘Just Do It’ and ‘Think Different’ have become part of our shared cultural language – but cultural fame and strategic…

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Company

Landor

World-leading brand experts. Consulting. Design. Experience.

Industry
Design Services
Company size
1,001–5,000 employees

About Landor

We are Landor. ​ ​ World-leading brand experts, ​underpinned by the most expansive strategic & creative capabilities in our category.​ ​ We make brands more valuable and less vulnerable.​ ​ We build brands differently. We work with our clients to define and solve their business problems through the lens of brand. We strategically join the dots between our design, experience, governance and measurement capabilities, and always connect our brand work to business outcomes. ​ ​ The Landor Group also includes amp (sonic branding), BDG (workplace & architectural experts), Deeplocal (creative technologists) and ManvsMachine (3D motion design).​ ​ We are part of WPP.

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