Landor published an AdForum article by James Withey, Global Executive Strategy Director, exploring what gives a brand platform the power to endure.
Public source
Publisher name
Public post
What makes a brand platform last? Iconic lines like ‘Just Do It’ and ‘Think Different’ have become part of our shared cultural language – but cultural fame and strategic…
Company
Landor
World-leading brand experts. Consulting. Design. Experience.
- Industry
- Design Services
- Company size
- 1,001–5,000 employees
About Landor
We are Landor. World-leading brand experts, underpinned by the most expansive strategic & creative capabilities in our category. We make brands more valuable and less vulnerable. We build brands differently. We work with our clients to define and solve their business problems through the lens of brand. We strategically join the dots between our design, experience, governance and measurement capabilities, and always connect our brand work to business outcomes. The Landor Group also includes amp (sonic branding), BDG (workplace & architectural experts), Deeplocal (creative technologists) and ManvsMachine (3D motion design). We are part of WPP.
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Latest activity from Landor
4 signals
Research & Knowledge
Landor published a piece by Andy Thomas and Trish Folan arguing that the next phase of growth for women's sport means building women's teams as brands people actively choose.
Products & Services
Landor worked with WPP to create an identity system for the Creative Trade Forum that uses intersections, grids, and layers to make connections visible.
Products & Services
Landor designed new packaging for Häagen-Dazs across France and the UK focusing on the moment right before the product is consumed.
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