Latana CEO Nico Jaspers is presenting practical strategies for tackling brand tracking challenges at the ESOMAR Congress.

Latana is a leading global consumer insights platform. It was founded in 2019 to develop the next generation of brand tracking tools, and to make them available to marketers, brand leaders and strategists around the world. Utilising innovative ad-based sampling technology and non-incentivised surveys, Latana is providing unparalleled data accuracy and quality even in the smallest of markets and audiences around the world. Our approach enables brands of all sizes to make more confident data-driven decisions to capture growth cost-effectively.