Latent is hosting its first Cambridge Tech Week event.

Latent is a B2B marketing partner for deep tech and AI companies. We help companies across Silicon and Semiconductor, Cloud AI, Physical AI, Edge AI, and Quantum Compute build commercial credibility, generate measurable pipeline, and build the marketing operations that enable companies to scale. We work with companies at three stages: Pre-commercial — approaching a funding round, OEM deal, or first enterprise sale, where the narrative hasn't caught up with the product. We build the investor narratives, analyst programmes, category positioning, and launch marketing that makes technically complex companies commercially visible. Commercial-stage — where campaigns run, content gets published, and the board still can't see what marketing is doing for revenue. We build the GTM programmes, attribution infrastructure, and hyperscaler co-marketing activation that connects every campaign to revenue. Scaling — where operations are creaking, measurement is unconvincing, and AI transformation is struggling to take hold. We help re-think the marketing data architecture, measurement frameworks, and technology that gives leadership a clear commercial view. We spent 14 combined years inside Arm — across Silicon, Cloud AI, Physical AI, and Edge AI — building the campaigns, ecosystem programmes, measurement frameworks, and investor narratives behind one of the most complex commercial journeys in modern technology. From Cambridge IP business to $55bn public listing on Nasdaq. We are two senior people. No juniors. No account managers. No handoff.

Founded 2026