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Products & ServicesEvent: September 5, 2026

LAURASTAR unveiled the new Laurastar STUDIO at IFA Berlin, redefining garment care.

Published

Signal category

Products & Services

Quote

Revealed yesterday at IFA Berlin. First reactions today. Meet the new Laurastar STUDIO and discover how it’s redefining garment care.

LAURASTAR team

Company

LAURASTAR

Beautify and purify your life 💨 Expertise and innovation have led us to our unique DMS steam technology.

Industry
Retail Health and Personal Care Products
Location
Châtel-Saint-Denis, CH
Company size
165 employees

💨 Since 1980, Laurastar has been the world leader in high-quality steam systems. From ironing and steaming through to the purification and cleaning of textiles, objects, and surfaces, the brand builds on Swiss savoir-faire, innovation, design, and its unique DMS (Dry Microfine Steam) technology. Laurastar is committed to fighting planned obsolescence, with its durable and repairable products designed to last a generation. Family-owned and based in Châtel-Saint-Denis, Switzerland, Laurastar’s mission is to beautify your life and protect you and your loved ones.

Founded 1980

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