Leadfeeder is evolving its operating and go-to-market model to be PLG.

Leadfeeder turns the B2B website into the most reliable source of lead generation—so marketers can drive more qualified traffic, identify demand as it happens, prove campaign impact, and convert intent into qualified pipeline. Leadfeeder identifies which companies are visiting the website, giving marketers the clarity to act across the full funnel. From building and activating high-fit audiences for more precise targeting, to attributing in-ICP website visits across campaigns, to converting high-intent website engagement into leads, pipeline, and revenue—the company visit signal powers every stage. Built on a proprietary IP-to-company database cultivated over 10+ years, with 60M+ companies and 400M+ verified contacts, Leadfeeder is the platform that turns website activity into measurable impact.