Liebherr Appliances hosted the #LiebherrFreshnessChallenge at IFA Berlin, inviting visitors to find out for themselves about the BioFresh salad.

For over six decades Liebherr-Hausgeraete GmbH has been specializing in manufacturing innovative refrigerators and freezers. The company employs more than 6,500 staff and produces a wide range of refrigerators and freezers for domestic and professional use at its sites in Ochsenhausen (Germany), Lienz (Austria), Marica (Bulgaria), Kluang (Malaysia) and Aurangabad (India). With an annual production of nearly 2.3 million appliances, Liebherr is one of the leading European manufacturers in the premium class and stands for quality, design, and innovation. In 1954, Hans Liebherr made his first fridges in Ochsenhausen and shortly thereafter they went into series production. This laid the foundation for Liebherr-Hausgeraete GmbH, which is still the divisional controlling company of all production sites for refrigerators and freezers and manages one of the thirteen product segments of the Liebherr Group. Quality, design, and innovation Liebherr-Hausgeraete GmbH has a mission to inspire their customers every day with intelligent refrigerators and freezers and individualized solutions. The company's leading market position is determined by its continuous endeavor for perfection and a love for detail. As a manufacturer of premium appliances, Liebherr is not only a driver of innovation but also places the highest demands on the quality of their appliances. To ensure this, all appliances and components undergo constant quality assurance throughout the entire production process. At the same time, their product development continually orients the appliances to meet customer demands and to social and societal trends. Thanks to their innovative freshness technologies and high-quality materials, the consumer appliances also impress with their energy efficiency, elegant design, and long service life. They make use of special functions to optimally store food and retain freshness longer.