Lifesight conducted a 293 out of sample backtest on forecasting models and their selection and combined outcomes.

Lifesight is the Agentic Unified Marketing Measurement Platform that helps marketing and finance teams measure true marketing ROI, optimize budgets, and make better decisions with confidence. Unlike traditional attribution tools that rely on correlation, Lifesight combines Marketing Mix Modeling (MMM), Incrementality Testing, and Causal Attribution into a unified measurement framework to uncover the true incremental impact of every marketing investment. Powered by AI agents, Lifesight transforms measurement into action. Teams can analyze performance, forecast outcomes, optimize budgets, detect anomalies, and generate executive-ready insights from a single source of truth. Trusted by hundreds of global brands, Lifesight enables organizations to move beyond fragmented analytics and platform-reported metrics to gain a unified, causal understanding of what drives business growth. Measure. Optimize. Decide. Forecast.