Research & KnowledgeEvent: September 8, 2026
LinkedIn employee Daniela Matinho is learning to navigate differences in long sales cycles, fewer purchases, and multiple people influencing one account’s decision by asking four questions about marketing mix modeling.
Published
Signal category
Research & Knowledge
Quote
“I’m still learning to navigate these differences. Here are 4️⃣ questions I’m asking more carefully now:”
— Daniela Matinho|LinkedIn team
Company
- Industry
- Software Development
- Location
- Sunnyvale, US
- Company size
- 23,700 employees
Founded in 2003, LinkedIn connects the world's professionals to make them more productive and successful. With more than 1 billion members worldwide, including executives from every Fortune 500 company, LinkedIn is the world's largest professional network. The company has a diversified business model with revenue coming from Talent Solutions, Marketing Solutions, Sales Solutions and Premium Subscriptions products. Headquartered in Silicon Valley, LinkedIn has offices across the globe.