Little Grey Cells Club published a Synapse article by Mark Earls discussing shared rituals and traditions.

Join our community of senior-level marketers: www.littlegreycells.club Little Grey Cells Club is the UK’s leading peer community for senior marketers. 7,000+ CMOs, Marketing Directors and Heads of Insight. Sales-free environment. Genuine peer-to-peer conversations that make better marketers. We exist because the most valuable marketing knowledge already exists inside the heads of the people doing the job. Our role is to find it, share it, and connect the people who need it. Here is how we do it: Weekly interviews in The Drum Every week, founder Tim Healey interviews some of the most talented and successful marketers on the planet — exploring their career paths, their thinking, and how they approach the challenges that keep senior marketers up at night. Published weekly in The Drum. Breakfast Briefings Four times a year, 100 senior marketers gather for a morning of fireside chat, expert panels, roundtable discussion and - thanks to our resident comedians - the occasional laugh. You'll learn, get inspired and make stronger industry connections. Dinners at Quo Vadis Intimate evenings for up to 20 marketing leaders in a private dining room. Guest speakers, great food, and the kind of honest conversation that only happens when we gather 20 marketing industry leaders. The Annual Summit One day. 100 marketing leaders. World-class keynote speakers, panels and roundtables. In 2026 we hosted Alastair Campbell, Zoe Scaman, Nishma Patel Robb and Dex Hunter-Torricke. Peer connections and expert introductions Whatever challenge you are facing, there is someone in our network who has faced it too. We connect members directly with peers who can help — and with a growing network of marketing innovators, from AI-powered qual research to CTV strategy, who are genuinely delighted to talk. If you are a senior-level marketer, join our community: www.littlegreycells.club

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