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Sales & MarketingEvent: September 3, 2026

Little Moons is making the shelf as clear about its category as it is going.

Published

Signal category

Sales & Marketing

Quote

We're clear on where the category is going. The job now is making the shelf as clear about it as we are.

Joanna Allen|Little Moons team

Company

Little Moons

Sweeter Snacking Starts in the Freezer | Proud B Corp™

Industry
Food and Beverage Services
Location
London, GB
Company size
210 employees

Little Moons is a family-run ice cream company, set up by Howard and Vivien Wong in 2010. Our mission is for everyone to discover a whole new world of ice cream. Our unique ice cream balls are created by wrapping gelato ice cream in a sweet soft layer of dough. Initially Little Moons found success supplying restaurants including Yo! Sushi, Wasabi, Bone Daddies, Tonkotsu and Sushi Samba. Currently our little balls of joy can be found in stores all over Europe, including Tesco, Sainsbury's, Asda, Morrisons, Edeka, Carrefour, Waitrose, Ocado, Whole Foods Market & Selfridges Food Hall.

Founded 2010

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Little Moons is making the shelf as clear about its category as it is going. | SeedOps