Little Spoon ran an off-grid content strategy experiment focusing on trending parenting content, relatable moments, and shareable posts.
Published
Signal category
Research & Knowledge
Quote
“We've been quietly running an experiment: an 'off-grid' content strategy.”
— Bari Tippett|Little Spoon team
Company
Little Spoon
FEEDING THE FUTURE.™ America's #1 Online Baby + Kids Food, on a mission to make parents' lives easier and kids healthier
- Industry
- Food and Beverage Retail
- Location
- New York, US
- Company size
- 171 employees
Little Spoon is on a mission to make parents' lives easier and kids healthier. Pioneering a new era of kids food, Little Spoon was built to meet the needs and standards of the modern parent by delivering uncompromising quality and time-saving convenience. From first bites to big kid years, Little Spoon’s rigorous ingredient sourcing, product testing, and format innovation take the stress away from fueling your kids without sacrificing peace of mind. Since launching nationally with the first fresh baby food in 2017, Little Spoon has quickly become America’s #1 online baby and kids food company, having delivered more than 70 million meals to families across the US. Their award-winning product lineup, which consists of 100+ products available exclusively at LittleSpoon.com, includes their signature Babyblends, Biteables, Plates, Lunchers, Smoothies, and YoGos, along with a range of snacks and other products. Learn more at LittleSpoon.com.
Founded 2017