Locala introduced Adaptive Advertising one year after Jeanette Sarmiento joined the company.
Published
Signal category
Strategy & Corporate Development
Quote
“A year later, it feels especially meaningful to celebrate this milestone on the same day we introduce Adaptive Advertising.”
— Jeanette Sarmiento|Locala team
Company
Locala
Locala is the operating layer for Adaptive Advertising.
- Industry
- Advertising Services
- Location
- Paris, FR
- Company size
- 476 employees
Locala is the operating layer for Adaptive Advertising, enabling brands to continuously adapt their national strategy to the unique business realities and consumer behaviors of every market. Powered by AI agents, Locala turns market insights into smarter media decisions to plan, activate, and measure high-performing omnichannel campaigns. Since its inception in 2011, Locala has worked with leading brands across more than 50 countries. With over 200 employees worldwide, Locala has offices in the United States, France, Belgium, the UK, Singapore, Malaysia, Italy, Canada, and Dubai. Founded in France, the birthplace of GDPR, Locala has built its platform and services with privacy at the core, helping brands reach consumers effectively while protecting their essential right to privacy. For more information, visit asklocala.com.
Founded 2011