Localogy reports that Apple Maps is officially becoming an advertising channel with sponsored placements both before and after consumers search.

Localogy is a not-for-profit trade association comprised of SaaS, marketing and media service providers, agencies and multi-location brands whose services aim to help small businesses thrive in an increasingly localized world. Localogy’s members, including Facebook, Microsoft, Google, General Motors, Wix, Edward Jones, and Ace Hardware, represent today’s top organizations in local commerce. Localogy is dedicated to helping its members succeed through research, insights, education, events, consulting services and more.