Products & ServicesEvent: September 3, 2026
Looper Insights built a free interactive data tool to track and analyze the Sequel Effect, revealing co-ordinated TVOD price cuts before major theatrical releases.
Published
Signal category
Products & Services
Quote
“We built a free interactive data tool so you can see exactly when each studio pulled the trigger and test your instincts on the size of the cut before we reveal it.”
— Looper Insights team
Company
Looper Insights
Every placement. Every platform. Every day.
- Industry
- Software Development
- Location
- London, GB
- Company size
- 60 employees
Looper has created the only dataset in the world that tracks any digital asset on Smart TVs, set top boxes, games consoles and streaming devices, across both paid and unpaid/editorial placements. Using our proprietary metric, Media Placement Value (MPV), marketers, distributors and device manufacturers alike can build a holistic picture of CTV/VOD performance for the first time.
Founded 2017