Lounge launched a Christmas campaign featuring fake snow and a cosy Christmas collection.

Founded in 2016 by husband-and-wife team Dan and Mel, Lounge has grown from an online underwear brand into a global destination for women’s fashion. Built on the belief that comfort and confidence should go hand in hand, our offering spans lingerie, clothing, swimwear, sleepwear, and accessories, with every design motivated by a desire to make women feel their best. As the business continues to grow, so does our ambition. From expanding our retail presence and investing in our people to pushing creative boundaries, we’re building a brand designed for the long term. We’re equally committed to creating meaningful impact beyond the world of fashion. Since 2023, The Lounge Foundation has supported and led initiatives to improve the lives of women and children, partnering with charities and communities across the UK to create lasting change. Giving back isn’t a campaign strategy - it’s a part of who we are. Today, Lounge is powered by a team of ambitious, creative, passionate people who share one common goal: to build a brand that people genuinely love to be part of, whether that’s as a customer, colleague, or partner.