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PeopleEvent: September 4, 2026

Lucra hired Jack Meyer because of what they're building.

Published

Signal category

People

Quote

Why did you join Lucra?

Lucra team

Company

Lucra

We Power Play

Industry
Software Development
Location
New York, US
Company size
47 employees

Lucra powers competitive loyalty through a plug-and-play SDK, which integrates into apps or websites and enables tournaments, mini games, and peer-vs-peer competitions, with real-money or rewards. It handles compliance, payments, fraud prevention, and settlement out of the box, so partners can instantly offer gamified experiences without building or managing complex infrastructure themselves. Top entertainment, hospitality, and consumer brands, including Five Iron Golf, Backyard Sports, ChessKings, TouchTunes, and more, use Lucra's white-label technology to power tournaments and challenges, build loyalty, and drive new revenue. Learn more at www.playlucra.com.

Founded 2019

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