Lufthansa Innovation Hub developed four possible AI futures for flight booking, including scenarios where airlines no longer sell tickets.

At the Lufthansa Innovation Hub, we’re pioneering the future of travel for the Lufthansa Group, the industry, but most importantly for everyone who travels. The landscape of the travel industry is changing – due to new technologies and competitors, evolving consumer needs, and market dynamics. Our job is to identify these shifts and translate them into new business opportunities in the travel sector. We are guided by our ambition to take travel to new destinations. We recognize that travel is about connecting and exploring and will always remain a human, universal and transformative experience. At the same time, we believe that we need to redefine what traveling means and include additional fields. To take travel to new destinations, we push ourselves, the Lufthansa Group, and the industry to make travel easier, more convenient, and more enjoyable.